Software
Sales Performance Dashboard
Business intelligence for Amazon sales, from full-funnel metrics to a complete profit and loss statement.
Description
The Sales Performance Dashboard is a near real-time business intelligence application for Amazon sales, built on Google BigQuery and Google Cloud Run. It tracks sales performance at daily, monthly and product level and breaks results down to individual Amazon fee lines.
Core functions
- Full-funnel tracking: daily, monthly and per-product figures for units, revenue, sessions, conversion rate, refunds and advertising spend.
- Growth analytics: month-on-month, week-on-week, quarter-on-quarter and year-on-year comparisons, year-, quarter- and month-to-date views over more than three years, with targets and progress tracking.
- Profit and loss: a complete P&L down to every Amazon fee line: referral fees, FBA fees, storage, refund costs, cost of goods and advertising spend.
- Amazon fee monitoring: a fee dashboard with outlier detection, flagging month-on-month increases above 25%.
- Product drill-down: per SKU down to the individual day: trends, best-seller rank, listing-change log, coupons, ratings and reviews.
- Filtering and export: flexible filters, CSV export and role-based access.
Technology
| Platform | Google Cloud Run |
|---|---|
| Data | Google BigQuery |
| Access | Role-based user access |
Scope of use
More than 900 SKUs across Amazon US, Amazon Canada and Target.com.
Developed by Pensero Ltd. In production since April 2026.
The software is licensed to business customers under licence agreements.
← All software applications