Consulting
Consulting services
Pensero Ltd advises businesses selling on Amazon marketplaces on operational, commercial and financial matters. The services are grouped into the following areas.
Product selection and development
Assessment of product opportunities and support in bringing products to market.
- Product selection
- Product development
- Competitor and market analysis
- Keyword research and reverse ASIN research
Listings and content
Preparation and optimisation of product listings in Amazon Seller Central.
- Listing optimisation (search relevance) for titles, bullet points and descriptions
- Enhanced Brand Content and A+ Content
- Listing flat-file creation and uploads to Seller Central
- Product inserts
Advertising and product launches
Planning and management of advertising and of the launch phase of new products.
- Pay-per-click advertising management: Sponsored Products, Sponsored Brands, Sponsored Display, DSP and video
- Product launches
- Organic keyword rank tracking
- Split testing and optimisation
Inventory, logistics and Seller Central operations
Operational management of stock, inbound logistics and FBA processes.
- Inventory management and logistics
- Seller Central, FBA and logistics management
Controlling and financial analysis
Financial transparency at product and business level as a basis for decisions.
- Controlling
- Cost of goods calculations
- Financial analysis
- Profitability analysis and margin improvement
- Business reporting
Organisation and processes
Structuring of teams, responsibilities and recurring workflows in Amazon businesses.
- Organisational structure
- Process design and documentation