Launch Center

Description

The Launch Center supports the launch and ongoing management of products on Amazon. It combines sales, advertising, keyword ranking and inventory data in one interface, derives data-based recommendations for advertising campaigns and executes approved changes in a controlled and logged way.

It is used in the daily operations of a multi-marketplace Amazon brand.

Core functions

• Launch tracking: daily units, profit, best-seller rank, keyword ranks, price and advertising metrics per product; flags low stock, falling ranks and products requiring action.
• PPC dashboard: per product, every campaign, keyword, search term and placement with the full change history; budget usage, Brand Analytics search volume and seasonality curves.
• Data-based recommendations: identification of wasted spend, bids with room to decrease, unprofitable placements and converting search terms to harvest; safeguards for new campaigns, cool-down periods and impression-drop checks.
• Controlled execution via AI agents: a change list is prepared, software agents check each change against defined rules, request approval, apply the change and log it.
• Impact measurement: comparison of the 30 days before and after each change: units, profit and rank.
• Promotions and search query opportunities: overview of promotions and opportunities from Search Query Performance data.

Technology

Developed by Pensero Ltd. In production since March 2026.

The software is licensed to business customers under licence agreements.